In the previous article we discussed the importance of proper keyword research for SEO. Now we move on to PPC, Pay Per Click, Sponsored Search, Google AdWords, Sponsored Ads or simply speaking “purchased traffic”. All those refer to the same basic technique, when you create an ad for your site, and pay for people clicking [...]

So, you have a website you want to promote, a service (or product) you want to sell, and you want people to see it. There are many ways to drive traffic to your site: sponsored ads, PPC advertising, search engine optimization (SEO), social network advertising and more. In the following articles, we will explain [...]